Technical Retouching encompasses many image editing processes such as color enhancement (adjusting white balance, contrast and color balance), sharpness, removing objects or flaws on skin or materials, resizing images and knocking out backgrounds. We have experience working with all types of images including food, fashion models, jewelry and catalog merchandise to name a few.
Over the years, we have worked with many major brands and our work has appeared in magazines, collateral, direct mail, outdoor and POP campaigns. When working on images we always take into consideration how an image will reproduce so that any additional work required at the printer is minimal or unnecessary. We also offer inkjet target proofs that have been calibrated to SWOP standards to ensure that there is no question at press time as to what the final printed product should look like.
One of our clients, RSW Creative, does quite a bit of work for the North Texas Food bank. Each year they create billboards for the charitable organization. They sent us ordinary photos that required a rough, photo copied look to fit in with their design. This is the supplied photo.
One of our clients, RSW Creative, does quite a bit of work for the North Texas Food bank. Each year they create billboards for the charitable organization. They sent us ordinary photos that required a rough, photo copied look to fit in with their design. This is the image after we applied the desired effect.
We do some work for a design vendor for Hilton and the following set of images shows some color correction techniques for matching the new subdued and elegant Hilton brand photography standards. Our client sent us a set of images that were approved by Hilton for us to match. As in this example, they are all before and after images that show the image supplied to us on the left and our color correction results on the right.
Here we have an image that shows two popcorn kernals that we shot using a macro lens with our table top digital photography studio set up. Jolly Time Popcorn was looking for a highly detailed, yet light and airy look for their new heirloom popcorn kernals packaging. The next slide shows the final rendition of the high resolution label.